At a Glance

What makes your head turn when you notice someone on the street or on the skytrain? Is it their look or how about the jeans they wear? Azzurro Jeans are the type of jeans that get you noticed. Get you out of bed in the morning, put a strut in your step and make you feel damn good every time you wear them.


My team and I tackled the idea of a commercial with watching different videos and seeing what interest us as a group. What type of commercials caught our attention? What types of brands were we loyal too, and what kind of commercial could we make on a student budget?

We realized we were loyal to the types of jeans we wore and how a good pair of jeans could take you far. We watched the kind of videos Levi produces and that helped us spark the story of how myself and my friend Paul would act in a jean commercial.